Phong Truong

Phong Truong

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About Me

Phong Truong

Phong Truong,
MarTech Solutions Architect

Hi! I'm Phong Truong. My career began with a fascination for the human mind, earning a degree in psychology to understand what drives us. Today, I apply that same curiosity to the world of technology, architecting the complex systems that allow brands to connect with millions of people in a more human, personalized way.

Over the past several years, I've specialized in enterprise MarTech and systems architecture. As a Solutions Architect at Allergan Aesthetics, I engineered the technical backbone for global CRM ecosystems, leading API-first integrations that drove real business impact—including a 30% boost in multi-channel loyalty engagement. Since then, I have expanded my technical focus into GenAI and Agentic systems, developing custom Python-based RAG pipelines and automated workflows to solve complex operational challenges.

I thrive as the person who can speak both "business" and "code," translating high-level strategy into flawless technical execution. Whether I'm designing a resilient data pipeline in Snowflake, architecting automated journeys in Braze, or deploying Large Language Models (LLMs) with strict brand guardrails, my goal is always the same: to leverage cutting-edge technology to build a smarter, more effective customer experience.

If you're looking for a strategic partner who can bridge the gap between enterprise strategy and modern technical execution, I'd love to talk.

Technical Skills

Technologies and platforms I architect and operate in production
braze logo

Braze

salesforce logo

Salesforce

segment logo

Segment

snowflake logo

Snowflake

HTML 5

CSS 3

JavaScript

react logo

React JS

vue

Vue.js

Node.JS

aws

AWS

wordpress

WordPress

Services & Offerings

Comprehensive MarTech solutions to drive business growth
  • Strategy Icon

    Enterprise MarTech Strategy

    Designing end-to-end CRM ecosystem strategies, evaluating platform capabilities, and building technical roadmaps that align scalable technology with your overarching revenue goals.

  • Architecture Icon

    Solutions Architecture

    Architecting scalable, API-first integrations across complex enterprise stacks (including Braze, Salesforce Marketing Cloud, Segment, and Snowflake) to unify customer data and drive multi-channel engagement.

  • Development Icon

    Technical Implementation

    Engineering custom full-stack solutions (Node.js, Vue.js, Python) to extend native CRM capabilities, construct robust REST API/webhook integrations, and resolve complex platform limitations.

  • Analytics Icon

    Data Integration & Governance

    Building resilient data pipelines, managing identity resolution frameworks, and ensuring strict data governance across platforms to guarantee actionable, high-fidelity customer profiles.

  • Team Icon

    Technical Scoping & Translation

    Bridging the gap between business stakeholders and engineering teams by translating complex business requirements into seamless, high-performance agile delivery workflows.

  • AI Icon

    GenAI & Agentic Systems

    Developing custom Python-based AI workflows, Retrieval-Augmented Generation (RAG) pipelines, and LLM orchestration with HITL guardrails to automate complex marketing and operational workflows.

Professional Experience

Key milestones in my MarTech career journey
2025 - Present

AI Solutions Engineer

Independent

Engineered an event-driven AI application utilizing Python, Google Gemini API, and LangChain. Built a custom Retrieval-Augmented Generation (RAG) pipeline with Human-in-the-Loop (HITL) guardrails to enforce brand safety, reducing content drafting latency by ~95%

  • Gen AI
  • RAG
  • LangChain
  • LLM Orchestration
2023 - 2025

Solutions Architect

Allergan Aesthetics

Orchestrated end-to-end solution architecture for global CRM and loyalty initiatives. Designed API-first data integrations across Braze and Snowflake, bridging the gap between business objectives and technical execution to drive a 30% increase in multi-channel engagement.

  • System Architecture
  • API Strategy
  • Snowflake
  • Segment
2021 - 2023

Senior MarTech Consultant

November Charles Consulting

Transitioned into a specialized MarTech role, acting as the strategic technical consultant for enterprise clients. Engineered custom API integrations to resolve native CRM platform limitations and managed complex deliverability architectures for high-volume campaigns.

  • Braze
  • Marketing Automation
  • Deliverability
  • Technical Scoping
2019 - 2021

Software Engineer

November Charles Consulting

Built foundational industry experience by engineering highly responsive, fluid email templates that significantly reduced technical debt. Designed and developed the user experience architecture for custom NPS surveys utilizing Vue.js and Salesforce Microsites to drive higher completion rates.

  • Email Development
  • Vue.js
  • Salesforce
  • CRM
2019

Psychology Graduate → Tech Transition

LearningFuze Web Development Bootcamp

Leveraged a BA in Psychology to understand user behavior, pivoting into technology via an intensive web development bootcamp. Built foundational full-stack software engineering skills to bridge the gap between user experience and technical execution.

  • Full-Stack Dev
  • HTML/CSS/JS
  • React.js
  • Web Development

Contact Me

Get in touch with me