Designing end-to-end CRM ecosystem strategies, evaluating platform capabilities, and building technical roadmaps that align scalable technology with your overarching revenue goals.
Braze
Salesforce
Segment
Snowflake
HTML 5
CSS 3
JavaScript
React JS
Vue.js
Node.JS
AWS
WordPress
Designing end-to-end CRM ecosystem strategies, evaluating platform capabilities, and building technical roadmaps that align scalable technology with your overarching revenue goals.
Architecting scalable, API-first integrations across complex enterprise stacks (including Braze, Salesforce Marketing Cloud, Segment, and Snowflake) to unify customer data and drive multi-channel engagement.
Engineering custom full-stack solutions (Node.js, Vue.js, Python) to extend native CRM capabilities, construct robust REST API/webhook integrations, and resolve complex platform limitations.
Building resilient data pipelines, managing identity resolution frameworks, and ensuring strict data governance across platforms to guarantee actionable, high-fidelity customer profiles.
Bridging the gap between business stakeholders and engineering teams by translating complex business requirements into seamless, high-performance agile delivery workflows.
Developing custom Python-based AI workflows, Retrieval-Augmented Generation (RAG) pipelines, and LLM orchestration with HITL guardrails to automate complex marketing and operational workflows.
Engineered an event-driven AI application utilizing Python, Google Gemini API, and LangChain. Built a custom Retrieval-Augmented Generation (RAG) pipeline with Human-in-the-Loop (HITL) guardrails to enforce brand safety, reducing content drafting latency by ~95%
Orchestrated end-to-end solution architecture for global CRM and loyalty initiatives. Designed API-first data integrations across Braze and Snowflake, bridging the gap between business objectives and technical execution to drive a 30% increase in multi-channel engagement.
Transitioned into a specialized MarTech role, acting as the strategic technical consultant for enterprise clients. Engineered custom API integrations to resolve native CRM platform limitations and managed complex deliverability architectures for high-volume campaigns.
Built foundational industry experience by engineering highly responsive, fluid email templates that significantly reduced technical debt. Designed and developed the user experience architecture for custom NPS surveys utilizing Vue.js and Salesforce Microsites to drive higher completion rates.
Leveraged a BA in Psychology to understand user behavior, pivoting into technology via an intensive web development bootcamp. Built foundational full-stack software engineering skills to bridge the gap between user experience and technical execution.