In 2019, I launched my career in software development, stepping into
a tech world that felt full of promise. My mindset was simple,
forged by the mantra to "fail faster." It was a philosophy of
action—of late nights on Stack Overflow, of blending intuition with
logic, and of the pure thrill that came from watching your code
finally work. The path felt clear: master a framework like React,
build cool things, and solve the problem right in front of you.
I dove in headfirst, focusing my energy on the world of CRM. It
was a tangible place to start, building responsive email
templates and enhancing user interfaces. Every line of code felt
like a victory, a concrete step forward in a career that seemed
stable and predictable.
I had no idea the ground was about to shift beneath my feet.
The first tremor I felt wasn't a new JavaScript
framework; it was a fundamental change in the questions
we were asking. At Allergan, I saw the conversation move
from "What tool should we use?" to a much more critical
question: "How does our data flow?" We had a
best-in-class platform in Braze, but we realized its
power wasn't in its features, but in the quality of the
data we fed it. That was a revelation. It was the moment
I started to see beyond the code and look at the entire
data ecosystem. It was the birth of my journey toward
becoming a Solutions Architect.
Then, just as I was getting my footing in this new
data-centric world, the AI tsunami arrived. AI
wasn't just for data scientists anymore; it was
showing up right inside VSCode. While my day job
wasn't AI-forward at the time, I couldn't ignore the
change. In my personal time, I started exploring
tools like GitHub Copilot and building small
projects with AI assistance. The difference was
staggering. The efficiency, the new possibilities—it
was clear the rulebook was being rewritten in
real-time.
Looking back, my career has been a story of
evolution. That initial "fail faster" mindset
was crucial for building my foundation, but the
real growth came from learning to zoom out. It
was about seeing how a single email template fit
into a massive customer journey, how a single
data point could transform a campaign, and how
to build systems that wouldn't just work for
today, but would scale for a future we couldn't
yet see.
The journey from developer to architect was
a transition from focusing on the "what" to
mastering the "why." If there’s one thing
these last six years have taught me, it’s
that the most valuable skill in tech isn't
mastering a language, but cultivating a
relentless curiosity. The job you'll have in
five years might not exist yet, and that’s
the most exciting part.
A great read from the Head of Martech at Allergan
Aesthetics on the power of a true technical partnership. This
article breaks down how we moved beyond a simple vendor
relationship with Braze to co-architect solutions for our most
complex challenges, like the Allē loyalty program.
I was proud to be the Solutions Architect on the team that
brought this collaboration to life. It’s a fantastic look into
how the right partnership can unlock innovation and accelerate
your roadmap.
Check out the article here
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Segment
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